Let's be honest. Traditional teeth whitening isn't a great experience. It's painful, causes sensitivity, or requires a long expensive trip to the dentist. We knew there had to be a better way.

Our goal was simple: Create an at-home whitening treatment that's as effective as peroxide - without the nasty side effects.

• A fluoride-free everyday whitening toothpaste designed to gently lift stains for an overall brighter smile.
• New improved formula for 2023.
• The PAP Toothpaste uses our hero PAP formulation to bring you daily whitening and maintenance, by oxidising tooth stains. Whilst providing effective whitening, the PAP Toothpaste also includes ingredients known to assist with desensitising and remineralising benefits.
• Apply a pea-sized amount of PAP formula to toothbrush, and brush thoroughly for 2 minutes.
• 1 x PAP Teeth Whitening Toothpaste. Total Net Contents: 63g | 2.2 oz.